north focals

With Envelope A+D 

Date : September 2017 - March 2018. Completed November 2018

Client : Focals by North

Location : Brooklyn, NYC

Project description: Flagship store for a new augmented reality smart glasses company. The store includes a showroom, sizing spaces and various customer related spaces (optometry, try-on, unpacking) - on two levels.

Work : Concept Design - Schematic design - Design Development.

In charge of the Design from early concept to Design development. Tasks included early benchmarks / mood-boards / complete concept decks for early client bidding phase. In charge of concept design in line with the client strategy in order to define a clear customer experience for the brand. A challenge for the project was to keep in close contact with the client to adjust with their branding and overall strategy which was in constant evolution due to their “startup” nature. Going forward all the way to design development the work consisted in designing, detailing and assisting fabricators in shop drawings. The most notable quality of the design work lies in creating a distinct customer experience for the whole process of sizing / adjustments / custom-making that would be part of the brand identity.